TikTok To Automatically label AI-Generated Content
TikTok, the popular social media platform for creating and sharing short-form videos, said it will now start automatically labeling artificial intelligence (AI)-generated content (AIGC) when it is uploaded to the platform.
On May 9, the social media giant said it is partnering with the Coalition for Content Provenance and Authenticity (C2PA) and will be the first media-sharing platform to implement its Content Credentials technology.
TikTok has already been requiring content creators to label realistic AIGC for over a year, along with anything made with its own TikTok AI effects.
However, the recent development implements auto-labeling on AI-generated content created using other platforms. It said this will be done with the Content Credentials technology which attaches metadata to content that the platform can use to instantly recognize and label AIGC.
The statement said the increase in auto-labeled AIGC on TikTok will be “gradual at first” as soon as Content Credential is implemented on other platforms to metadata, it will be able to label more content.
For the time being, the feature will only be available for images and videos, with the intention of bringing it to audio content in the near future.
