Sheikh Mohammed Launches UAE Winter Tourism Campaign
The UAE has launched a winter tourism campaign as it targets the sector, which will contribute $123 billion to GDP by 2031.
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the fourth season of the “World’s Coolest Winter Campaign.”
The campaign aims to support the city’s tourism sector in line with the UAE’s domestic tourism strategy launched in 2020 to promote domestic tourism.
The “World’s Coolest Winter Campaign” comes this year under the slogan “Unforgettable Stories” and includes various programmes, events, and activities.
The campaign aims to support domestic tourism all over the UAE, in addition to attracting tourists from all over the world to enjoy the beauty of the winter season in the UAE and its touristic treasures.
In its third season, the campaign achieved positive results; the number of tourists reached 1.4 million, an increase of 8 percent compared to the second edition.
The campaign’s content reached 190 million people all over the world.
The “World’s Coolest Winter Campaign” aims to highlight the key tourism attractions in each emirate of the country, in addition to providing full support to visitors, with an agenda full of events and activities.
Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, said: “The ‘World’s Coolest Winter Campaign’ contributes to the efforts made all over the country to further support the inbound and outbound tourism sectors and to achieve more accomplishments to cement the UAE’s position as the top tourism destination regionally and globally.”
He added, “The UAE tourism sector witnessed high performance and was able to outperform many international tourism markets.”
تطلق الإمارات اليوم موسماً جديداً من حملة السياحة الوطنية السنوية "أجمل شتاء في العالم" .. دولة الإمارات تشهد تدفقاً سياحياً كبيراً بسبب أجوائها الجميلة .. ومواردها الطبيعية .. وكنوزها المعمارية .. ومعالمها الثقافية .. وقبل كل ذلك شعبها الطيب المضياف .
— HH Sheikh Mohammed (@HHShkMohd) January 9, 2024
قطاع السياحة الوطني في نمو… pic.twitter.com/fYnvmNuFeL
The UAE tourism sector achieved promising performance, as the revenues of hotel establishments increased to AED32.2bn ($8.8bn) from January to September 2023, a growth rate of 27 percent compared to the same period in 2022.
The number of guests in hotel establishments reached 20.2 million during the same period, a growth of 12 percent compared to the same period in 2022.
The hotel occupancy rate reached 75 percent during the first nine months of last year, a growth rate of 6 percent compared to the same period in 2022.
The UAE offers a diverse range of tourism products. Eco-tourism is witnessing remarkable growth due to natural sites, oases, and mountains that turn into a green paradise in the winter.
The country is also famous for desert tourism, which offers visitors the opportunity to enjoy many recreational activities in the deserts, such as safari trips.
The cultural and heritage tourism sector benefits from the various historical and heritage sites and museums. The beach tourism sector is also witnessing growing momentum.
The UAE mountains offer wide options such as climbing, hiking, and mountain biking. Adventure tourism, such as diving and skydiving, is growing rapidly as well.
Shopping tourism is one of the most famous types of tourism in the UAE. The country organises continuous shopping festivals in addition to its world-class shopping centres.
