Qatar Airways Cabin Crew Getting Smartphones
Qatar Airways has just unveiled the next step in its digital transformation, and it involves equipping crews with smartphones…
Thanks to a new digital project, Qatar Airways plans to equip its 15,000 cabin crew with smartphones featuring an in-house application. The intent is to use these smartphones to be able to deliver a more personalised experience onboard for customers, with access to real-time flight and customer updates.
Among other things, these smartphones will allow crews to view passengers’ profiles, including Privilege Club and oneworld information, as well as all special service requests and preferences, for a more personalised journey.
In the first phase of this, we can expect that all Qatar Airways cabin crew will be given these smartphones in the coming months. Eventually, the plan is to expand the scope of this to Qatar Airways airport employees, including at Hamad International Airport and at outstations.
Qatar Airways is far from the first airline to equip crews with smartphones, and I have to imagine that eventually the goal will also be to take meal and drink orders by smartphone rather than with pen and paper.
Hopefully the in-house app is a bit more accurate than the one shown below, displaying a 12-hour flight from Doha to Manchester with an A330 that looks a mighty lot like a 787.
