Elon Musk’s X To Take On Youtube With Launch Of A Television App
Social media platform X reportedly plans to soon launch a dedicated television app, as part of the company’s deeper push into video content.
The move by the Elon Musk-owned social network, previously known as Twitter, is seen as aimed at taking on rivals such as Google’s YouTube.
According to X CEO Linda Yaccarino, the new app would bring real-time, engaging content to smart TVs, providing consumers a high-quality, immersive entertainment experience on a larger screen.
The app will feature a trending video algorithm to help users stay updated with tailored popular content along with artificial intelligence (AI)-powered topics that will organise video by subject to offer a personalised experience.
The X TV app will also feature a trending video algorithm to help users stay updated with tailored popular content.
The X TV app would be available soon to most smart TVs, she said on Tuesday, without sharing a launch date.
The proposed app launch comes as Yaccarino aims to position X as a ‘video-first platform’ and woo creators to release more content on the platform, enabling the social media firm to attract more users and boost its flailing advertising business.
The proposed X TV app reportedly will support cross-device viewing, which will allow users to start watching a video on their smartphones and later continue watching it on their smart TVs.
Users will also be able to cast the videos from their mobile devices to the TV screen.
According to a teaser video released by the company, the app will feature a user interface that resembles that of YouTube.
